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Marketing Solutions - Softlabs

Softlabs provides all the puzzle pieces for your brand to expand and conquer in prospective markets. Our marketing solution is the key piece.

Search Engine Optimization

Propelling a site to the top of Google search results is not only about links and keywords (although we cover that as well), as we offer a full range of solutions to make sure you appear on the Search Engine Results Page the right way.

So What Do We Offer?

  • SERP Management

    Control what comes up on the first page of Google, Bing or Yandex when customers look for your brand.

  • Brand Protection and Visibility

    Make sure your brand is seen by as people from your target group as possible and make sure all branded domains are yours and in use.

  • Technical Performance Improvement

    iGaming sites can be huge and complicated. We will ensure that doesn’t drive away any search engines.

  • White-Hat Link Acquisition

    We combine the efforts from all marketing departments to ensure you not only get links, but also brand recognition and customer loyalty.

  • Cheap SERP-To-FTD Conversion Funnels

    Drive your target audience to visit, register an account, deposit and play on your site.

  • Analytics and Position Tracking

    Algorithm changes, competitor activity, technical issues - we monitor any and all things that can shake you off the top.


Our Google Ads gurus will ensure you have increased visibility for even the most competitive keywords, while all the searches of your brands lead your audience to their one true destination – your website.

Where Will You See Your Brand?

  • Paid Search Ads

    Keep your brand visible for users in your niche and turn them into profitable leads.

  • Display Advertising

    Keep your brand visible everywhere your audience goes.

  • Customer Retention

    Didn’t convert a click? Make them click again! Make sure your potential leads see you again and again.

  • Social Media Ads

    The most rapidly growing and expanding segment of PPC advertising, ads on Facebook, Twitter or Linkedin will help you find your audience among the masses.

  • Video Ads

    Reach brand awareness that you simply cannot get from other channels - display high quality video ads on YouTube and other video hosting sites.

  • Custom Multichannel Funnels

    Combine a variety of advertising sources to drive traffic from as many places as possible.

Media Buying

We buy, negotiate and manage every aspect of the media buying process, for both targeting and retargeting. Our meticulously structured work process and experienced team will help you set up all the necessary campaigns and, most importantly, get you some proper leads. 

Why Outsource Media Buying?

  • Excellent Market Knowledge

    We’ve combed through all of the markets we’re licensed in to get you the right selection of platforms to appear on.

  • Picking the Right Platforms

    The best platforms for advertising are not only about quantity of potential users - they’re all about quality.

  • Negotiating the Best Deal

    Getting the best deal possible equals to delayed gratification if you do it on your own. We’ll do it for you.

  • Constant Campaign Management

    Your key to success is adaptability. We look closely at how your campaigns perform and adjust them accordingly.


We ensure a creative, result-oriented approach to social media, coordinating it with other marketing directions. Feel free to use our social media experts to:

  • Build your audience
  • Increase brand visibility
  • Drive leads to your site
  • Ensure customer retention
  • Set up Facebook, Instagram, and Twitter ads
  • Collaborate with influencers and popular pages

Content Creation

Content is still king. Whether it’s a short email or a long-read article on a landing power page, every word counts. We make use of every letter typed by our expert team of copywriters, translators, proofreaders and editors to bring more clients to your site.

Why Choose Our Content Creation Team?

  • Active work with content in 10+ languages

  • Quality control: expert writers, meticulous proofreaders, strict editors and all-seeing content managers

  • Text templates for all kinds of content: from SEO blog articles to tweets and Instagram stories

  • Custom content strategy development for your brand

Email Marketing

No matter how difficult it can be to reach a customer, there’s nothing quite as effective as dropping a good ol’ email once in a while. It just works. 

Over the years, we’ve perfected a simple formula:
(Selling Event + Gripping Copy + Time of Day) / Audience Segments = Loyal Lead

But the devil is always in the details. Our team of content creators and email newsletter fanatics will come up with, implement, improve and perfect an email strategy that will take your site to the next level. 

Custom Marketing Services for Your Brand

Didn’t find the services you needed for your specific market? Reach out to us to discuss the details – iGaming marketing solutions from Softlabs cover all aspects of digital (and manual) marketing.